BeeyoutifulSkin Eyes 101 Start at the Very Beginning

One of the first things to do before delving into the complicated world of eye colors is to determine if your skin-tone is warm, cool or neutral. Follow this up with defining whether or not you think your actual eye color is warm or cool. Combinations are possible. For example: My skin tone is neutral but my eye color is a warm hazel.

Once you know if you are dealing with a warm eye color or a cool it will immediately help you to narrow down available colors. The rule of thumb is simple. Warm with warm and cool with cool. If you have both neutral eye color and skin this doesn’t get any simpler and will require a bit more trial and error to figure out what is most flattering. But think of it this way, you have a lot more options than the rest of us!

So let’s start at the very beginning. Almost all women need a base color that can be applied over the entire lid of the eye from brow to lash line. It helps to establish a uniform base color on which to apply the rest of the eye color ensemble. As foundation is to the face a base color is for the eyes. For some looks and women who prefer a more natural and minimalistic look the powder mineral foundation can be used as a base color for the eyes. It has the advantage of being very neutral and complimentary to the skin tones while at the same time helping to cover veins or other skin discolorations around the eye area.

BeeyoutifulSkin offers four base eye colors.

The first is Matte Cream. With distinctly warm tones it applies sheer when a dry brush is used. May be particularly flattering to warm skin and eye colors (as well as neutrals) and for also those women with olive toned skin. Also plays very well with warm green, brown and hazel eyes.

Matte Cream Base Mineral Eye Makeup from

Matte Cream Base Mineral Eye Makeup from

Next up is Matte Pink. The palest of pales and completely neutral this is an almost universally flattering base color. Ideal for cool to neutral skin and eye colors. Some individuals with warm skin and eye tones will also be able to wear it due to it’s incredibly gentle pastel tone. Applies almost completely sheer with a dry brush as you can see in image below. Top part of the hand has Matte Pink applied with a dry brush and below it is Matte Pink Foiled. May be particularly flattering to cool blue, and green eyes.

Matte Pink Base eye color from

Matte Pink Base eye color from

Matte White is next. This is a truly pure white. And as such is a neutral. Can be used equally well with warm or cool skin-tones and eye colors depending on the effect desired. It can be applied quite sheer dry or foiled but also has the ability to get a deeper and more complete coverage with a dry application. This is a really good base color for those who have heavy lids or are prone to dark or sunken eyes. It has a very nice brightening and lightening effect. May be particularly flattering to warm or cool brown, green, blue and hazel eyes.

Matte White Base eye color from

Matte White Base eye color from

Last but not least we have Silver Snow. A silver gilded white base color this has a subtle shine and shimmer to it unlike it’s fellow matte base colors. It also has decidedly cool tones to it. Complimentary to cool eye colors of all shades this is a base color that can be applied nearly sheer when used as a base but can also be foiled for a dramatic, full coverage pop of silverwhite color. Will be particularly flattering to all cool shades of eye colors.

Silver Snow Base eye color from

Silver Snow Base eye color from

Once you have your preferred base figured out next will be deciding on the rest of your desired eye color combinations. Coming up will be posts with some suggested combination colors and helpful tips for narrowing down what colors might be the most flattering for particular eye colors. 🙂


We have been working hard on this makeup project. Very hard. An incredible amount of tasks to be done in a relatively short period of time.

It’s been fun albeit exhausting. This past week has been a particularly hectic one on the makeup front. Every single color of the line has been photographed and 90% of the footage for a tutorial video has been shot. We are in the process of finishing up the final video footage and now working on voiceovers.

It is difficult for me to work on projects like this. On the one hand I absolutely love it. Getting to work with a fantastic team, under a deadline with everybody pitching in and pulling more than their weight and just the right amounts of creative energy is thrilling and I can’t think of a job I would love to do more. On the other hand…I am a perfectionist. To say these projects have been done last minute is an understatement. Last minute means inadequate planning. Inadequate infrastructure and organization. A lot of winging it going on. Which invariably means either a compromise in quality, quantity or embarrassing all too obvious mistakes. I’m quite certain we are going to have our fair share of all of the above.

There is all sorts of stuff that would probably have the viewers laughing if they only knew what was going on behind the scenes. For example: In one scene you see my hand applying makeup to the beautifully serene face of a friend of mine as sunlight pours through the window showing every detail of what we are doing. It looks rather professional. What you *don’t* see is that I have a fussy baby strapped to me in the Ergo and am gently bouncing up and down from heel to toes keeping him from out and out crying while he goes to sleep. The rest of the shoot was done with him sound asleep in the Ergo, blissfully unaware that I was applying makeup and co-directing/organizing a video shoot while giving him the special treat of being held (via the Ergo) for an entire naptime. Mommy Multi Tasking at it’s best.

Most would probably also find it amusing that some footage in what appears to be a beautifully lit studio is actually the Conference room in the Beeyoutiful Offices by one of the windows that overlooks the Centerville TN Town Square. We are totally making do with what we have both in the very real life women who are helping me out by being face models and demonstrating using the makeup (All friends and most of them employees of Beeyoutiful) and also with the locations and props. Er, or the lack of props. I *might* just be dipping the brushes into a clean pyrex bowl  of water snagged from the Beeyoutiful break room in a couple of those shots. 😮 (ahem) Not that I’d ever admit that if it were true. Nope. Not me.

But at least it’s real. It’s candid. Real women. Real makeup. Real life. Real scenes. Some part of me can’t help but appreciate the authenticity of doing the whole process this way.

Did I mention most of this was done incredibly last minute? Yeah. Last minute as in, we were asked to produce a video on Wednesday. We have an emergency staff meeting on Wed. afternoon. Start filming with the only available person that wasn’t already working on a project. With zero warning she was begged into being a face model with no advance notice. We get most of the raw footage shot on Thursday and start recording voiceovers on Friday. This may not seem that impressive for those of you who have never worked on a project like this…I know a while back it would have seemed to me no big deal to throw together a video. Let’s just say as with everything in life that is attempted to be done even in the ball-park of “right” it is always harder than it looks, or at first seems to be.

Times like these I am so incredibly grateful to be working with highly flexible and multi talented co-workers. Contracting this job out would have required advance schedule planning, working around already busy schedules, travel logistics etc. and probably would have taken a minimum of 4 to 6 weeks from beginning to end. The logistics would have been even more crippling than they already are.

I’m looking back on the past 7 or so days with a bit of surreal “Wow, can’t believe how much we got done and oh goodness there is still so much to do” feeling. The principle emotion of the moment though is excitement and gratitude. Excitement that the reality of being able to offer this makeup line is so very near, that the deadline is literally within sight. Gratefulness that I get to be a part of this and that I’m able to have our children with us at the same time. Kudos to all of our patient coworkers who have grabbed a baby for a few minutes and paced the hallway, shared a laptop screen with a preschooler or plugged away at work with loud kid noises as a background distraction. It is perhaps the very height of an unprofessional work environment while being also at the same time the core of a truly family friendly business from the inside out.  They don’t bat an eye with the preschooler begging for their snacks at lunchtime or tripping over a stack of crayon craft projects and toys in the middle of the cubicle hallway.

And yeah, I’m totally that Mom who is nursing through the business meetings. That is probably a confession worth keeping private but it’s part of what goes down behind the scenes. I’ve been asked several times before…How do I do it? Be a full time Mom, wife *and* work? The answer is I do a lot of it poorly, a lot of it with a lot of help and there is a whole lot of multi tasking in which my work life intersects with my personal life and my children’s needs. Just today I had a co-worker following me around with a note-pad having a makeup naming troubleshooting session while I fished the lunch I had packed out of a bag and got Doodles set up with it and changed Bean’s diaper.

Before I left for the office I stood at the kitchen table stuffing the clean cloth pocket diapers while brain storming marketing ideas for approaching brick and mortar local storefronts about carrying the makeup line.

All in a days work. Or a series of days. It’s crazy, it’s wonderful, it’s fun, it’s stressful and tiring, it’s exciting and fulfilling all at the same time.  And it’s all getting us a couple of steps closer to launch date.

Here’s a quick shot I snapped on my phone this afternoon of the behind the scenes of our color re-naming session and pre-video shoot.

Behind the Scenes with Beeyoutiful Video Shoot

Behind the Scenes with Beeyoutiful Video Shoot

Tomorrow, er, today that is. In just a few hours I get to attempt to record the intro to the video. Yaaaay. Not. Least favorite part of video work ever? Me in front of the camera. All of me. Has to be done and maybe we can find a way to make it fun. Fun in more ways than just laughing at my many bloopers that is. Just keeping it real will probably be funny enough.

One of these days I’m gonna talk some professionals into the budget. A professional model or two, maybe a voiceover actor or two, professional makeup person/cosmetologist. A whole big team of pros. Then I can sit back, sip on a cup of tea and watch things get done right.

Till then we’ll be plugging along the best we can!

Full Disclosure

In my last post here I promised to share more about what I have been learning about the cosmetic industry and how it pertains to us as consumers. An important step in becoming an informed consumer is to understand not just what is listed on the labels (more on that in later posts) but perhaps even more importantly what may not be on the label. To go along with these potentially missing items we should also understand why they are allowed to be left off under the current regulations of cosmetics.

Read Labels!

Read Labels!

The company that boldly confirmed the years worth of rumors about companies using bi-products of aborted fetal tissue in skincare products is a company based out of Switzerland by the name of Neocutis. They were the first, and to my knowledge the only company to openly disclose and even use it as a positive marketing point of their products the fact that they use PSP® (Processed Skin Cell Proteins) and openly discloses that it is derived from fetal skin cells.

This can leave one wondering why and how a company could have used ingredients like this and even had the option to leave it off the label. It seems like a pretty important thing to know about a product before you use it.

Here’s something you need to understand about almost all skincare and cosmetic companies.

Ready for it?

They are not Full Disclosure companies.

As a matter of fact, most are anti-disclosure companies.

From a business perspective it does make sense. If you disclose everything you put into a product it means your competition can knock off your product faster and easier than perhaps they could otherwise. Understandably there is a desire to protect ones unique, usually costly to develop and have tested product.

So how is it legal to do this though? As any business owner can attest, just because something makes good money making sense it does not mean it’s legal. Aren’t our rights as consumers supposed to be protected by laws and policies set in place by Government Agencies? And shouldn’t our rights to be informed consumers supersede a companies money making interests?

Cosmetics marketed in the United States, whether they are manufactured here or are imported from other countries, must comply with the labeling requirements of the Federal Food, Drug, and Cosmetic Act (FDCA), the Fair Packaging and Labeling Act (FPLA), and regulations published by the U.S. Food and Drug Administration (FDA) under the authority of these two laws. That seems like a lot of supervision and a lot of accountability for the Cosmetic industry.

Upon closer inspection however a less comforting picture begins to appear.

The FDA does not have the authority to pre-approve the labeling of cosmetic products before they are placed on the market, the manufacturer and/or distributor have the responsibility to ensure their products are labeled properly. This means that if somebody in the FDA happens to get around to testing and reviewing a cosmetic product and finds that what is on the label does not add up with what is actually in the product the company can be in big trouble. However, unless someone blows the whistle on them in a big enough way to attract the FDA’s attention many companies can go years and years without their products coming up for testing and review. This means that the actual accountability offered by the FDA for cosmetics is loose and randomly enforced at best.

Under the FPLA, if a product is sold on a retail basis to consumers, the ingredients must conspicuously appear on an information panel and be displayed in such a manner that it is likely to be read at the time of purchase. More importantly, the ingredients must be listed in descending order of quantity used, with few exceptions. One such all important exception includes the listing of trade secret ingredients. If the FDA pre-approves a company’s request for trade secret exemption, then that “trade secret” ingredient does not need to be declared on the label, and in lieu of declaring the name of that ingredient, the company may state the phrase “and other ingredients” at the end of the declaration of ingredients. The cosmetic company must first obtain FDA approval for trade secret exemption through a confidential application process before the cosmetic company is exempt from publicly declaring all ingredients.

If a company has applied for this trade secret exemption from the FDA they are excused from disclosure obligations on their label no matter what quantity these “trade secret ingredients” may be in the end product. I used to be under the mistaken impression that as long as these undeclared ingredients stayed below a certain total percentage of the product that is what determined whether it had to be disclosed or not. For example, it had to be less than 3% of the total whole of the product. Under this trade secret exemption however that is not true. No longer can I comfort myself upon reading the phrase and other ingredients on a label “Oh well, at least it’ll only be a little bit of the total product…” The fact that it is listed last in the ingredients means nothing  in regards to quantities and percentages used on a cosmetic product label.

So where does that leave us? Hopefully examining our current cosmetic labels to satisfy personal curiosity. But if the label isn’t required by governing agencies to tell the truth, the whole truth and nothing but the truth how can we even trust what the label says? This is the time to pick up the phone, hop on-line and shoot off an e-mail, chat up a live support person or whatever venue of communication you find easiest and ask a very simple question of the companies that provide your makeup and skincare cosmetics.

This one question should enlighten you as to whether or not you can trust the labels produced by their companies.

“Are you a full disclosure company?”

If the answer is no, balking, obfuscating or excuses making (aka explaining how they have a moral obligation to protect their proprietary ingredients) then it is probably time to find a new company. Seek out Full Disclosure Companies. Ask before you buy.

You may not like everything they disclose but at least they’ll be doing the courtesy of being honest to you as the consumer so you can CHOOSE to put those ingredients on your skin or not.

For all the criticism and flack Neocutis has received from organizations around the world for revealing their “secret” ingredient to their highly successful products I feel like they should in some way be applauded. They have had the courtesy to you as the consumer to freely disclose what they use and how they use it. On their website they openly share the process of how their product was developed. Whether you like it or not, morally and ethically agree with their ingredient sourcing they have put the freedom of being an informed consumer back into your hands when it comes down to evaluating their business and products. There are more than 100 other large cosmetic companies out there that manufacture similar anti aging products as Neocutis. To date, as far as I was able to verify not a single one of them have agree to go on public record with a full disclosure of all their ingredients so that pro life organizations can whole heartedly endorse them as being fetal skin cell free.

Neocutis has put the freedom of informed choice back where it belongs and has taken the hailstorm of criticism and boycotts as a result but has not back pedaled or faltered in it’s open policy marketing. Demand the same courtesy of full disclosure of other companies before you give them business and have the courage to withhold your business if they refuse.

Coming up soon: Common ingredients in cosmetics and skincare and what they do…for the makeup and to you.